Moonbirds had a Billion Bird program before they issued the coin

Moonbirds officially announced that its original currency, the dollar BIRB, would be officially launched on Solana on 28 January, with a total supply of 1 billion. This blue NFT project, which created over $1 billion in turnover, officially launched the transition from digital collections to a “mixed business model” for the Meme+ entity。

On the eve of the TGE, the mother company of Moonbirds, Orange Cap Gomes, officially released the White Paper on the Billions Thesis, setting out an ambitious goal: to build a $1 billion-a-year company for encrypted raw consumer goods。

The Billion Bird Plan。

This is a very crazy target. Why is the team so determined

I. From Moonbirds: a time line for development that is not smooth

THE CRAZY NFT AGE

BACK IN 2022, WHEN THE NFT MARKET WAS AT ITS CRAZIEST STAGE。

Moonbirds were born across the world, 10,000 pixel-style owls PFP, for a foundry price of 2.5 ETH, which was almost $7,500. The sales were exhausted in two days, and the volume of the first week was over $280 million。

That's a lot to look at today, Moonbirds. I don't know how many people remember their “nesting” mechanism: holders can lock NFTs in chains for reward, visual upgrading, and there are opportunities for exclusive subsystems, such as Oddities and Mythics。

This pledge system was indeed a very good marketing case in the NFT boom of the year. It has truly enhanced the adhesiveness of communities and laid the foundation for subsequent ecological expansion. By now, the cumulative transaction volume of the Moonbirds series has exceeded $1 billion at a floor price around 2 ETH。

The turn of the story

But it's not permanent. Commenced in the second half of 2022, disputes over copyright, positioning and communication have accumulated and community trust has been constantly depleted. By the end of 2023, the Moonbirds and a large number of once-renowned NFT series were no longer “centres of discussion”, more often than not, just as the glory of the old cycle。

The change occurred in May 2025: Moonbirds were bought by Orange Cap Games from Yuga Labs. It changed one important thing: Moonbirds went from "managed IP" to "operated product."。

Since then, Moonbirds has embarked on a transformational path similar to that of Pudgy Penguins: a round-up card game, blind box run, rating collections, working with top toy distributors worldwide. From the Ether factory to the multi-chain, from pure digital assets to the physical product matrix, Moonbirds completed the qualitative transformation. The number of independent wallets holding Moonbirds and bilb IPs surged from about 10,000 to nearly 400,000, covering multiple chains such as the Ether, Solana and TON。

THINK ABOUT IT. HOW MANY OTHER NFTS HAVE YOU HEARD BESIDES PENGUINS AND MOONBIRDS AFTER THE TIDE PASSED

And even, Moonbirds, the name, is beginning to recede to the second line, replacing it with a lighter, more spoken, more easily re-created "Bibb" and "Birbich."。

WHAT KIND OF TOKEN IS THAT

This issuance of the US$BIRB token is the most critical link in the Moonbirds transition strategy. The token will serve as an "ecological coordination layer" linking the transmission of the moustache, the sale of physical products and community incentives. According to the information currently available, the $1 billion BIRB total supply will be distributed, in part, by air drops to Moonbirds NFT holders, sub-series holders, and holders of soul-bound tokens through community activities. Over 256,957 separate addresses have been received 419,039 SBTs in preparation for empty investment cells。

II. Interpretation of the Billions Thesis: A White Paper Without Vision

The White Paper, "Birbilions Thesis " , published on the eve of the TGE, if you read the original, you will find something:

It's really like an academic paper

“The central argument in this paper is that sustainable encryption assets must succeed in both respects. It must be absurd enough to attract attention, promote participation and speed up the spread of culture; it must also be real enough to translate such attention into sustained economic activity. More importantly, in the process of its generation, such economic activity should itself promote the spread of the memoratoria, especially to circles outside the encryption field. This is not a compromise between the two paths, but rather a synthesis: the consideration of the causes and business as complementary rather than opposing elements.”

it's not like a white paper, it's like a study from a16z, or a doctoral dissertation in block chain marketing。

The general summary is simple:

the one side of encryption is the meme. speed, transmission, low threshold and emotional intensity are fast but declining as fast。

The other side is a business that survives and collects, but many encrypted business models are essentially charging the most active users repeatedly。

OCG (Orange Cap Games, the parent companies of Moonbirds and Birb IP) judge that each path is a war, and eventually meets the ceiling. A truly sustainable structure must be accompanied by two capacities: the proliferation of the meme and the deposition of the enterprise. Moonbirds are not trying to “balance” the two, but to treat them as different stages in a flying wheel. Momentus creates attention, is captured by the entity's products, which generate real income, which in turn expands distribution and creates new attention。

Why now

One realistic reason why this logic has taken hold today is that technology is no longer the main distinction. Faster chains, lower rates, more sophisticated virtual machines have little perception difference for marginal users. What is really scarce is something that can be understood, remembered and talked about repeatedly。

You don't have to explain to an outside user what a chain asset is. You just have to hand over to them a role they want to show and collect. “In the new era of encrypted monetary development, technology is no longer a bottleneck, and the key to growth is distribution.”

AT THE SAME TIME, “OCG HAS GENERATED ABOUT $8 MILLION IN REVENUE THIS YEAR THROUGH SALES OF ENTITY COLLECTIONS, WHICH IS JUST THE SECOND YEAR OF OUR OPERATION.” LOGICALLY, THE MOONBIRD HAS FULFILLED THE CONDITIONS FOR ISSUING CURRENCY。

Where did the $8 million come from

To understand why Moonbirds dared to talk about a billion-dollar collection, we must first understand another ace in OCG's hand, Vibes TCG。

Vibes, an entity based on Pudgy Penguins IP development + Digital mixed card game, was officially launched in December 2024. This is a little bit like, but not exactly the same as, when you were a kid, the game king's card collection, which is completely different in value and community recognition。

Since its launch, Vibes TCG has performed beyond most expectations:

Over the past year, 8.6 million cards were sold, creating $6 million in first-class sales
More than 350,000 battles on the line
Access to global 100+ retail channelsFinalize collaboration between GTS and Asmodee (the world's second-largest toy distributor)
On-line digital version of Epic Games Store, enter the mainstream game distribution platform

The choice of a real card game is a seemingly traditional but actually extremely smart strategy. From Mardi Gras to Boco, from the king of the game to the legend of the stovestone, card games have always been one of the most capable of producing continuous buy-back and community viscos. Players do not just buy and leave, but they continuously buy supplementary packages, participate in competitions, and trade rare cards。

Second, TCG is natural for IP extensions. Pudgy Penguins' lovely image and rich role-setting can be naturally transformed into card mechanisms and visual design. Every card is a character story, every battle is an extension of the IP worldview。

In Solana Birbathon, the team has confirmed that Moonbirds will appear in the third version。

What's more critical is that we have to be carefulThe real card is a real retail productI don't know. It can enter Wal-Mart, Da-yunfa, any toy shop and card shop. This distribution capacity is purely numerical and NFT will never be within reach. When a kid sees Pudgy Penguins' card supplement at a toy store, he doesn't need to know what a block chain is, he just needs to think these penguins are cute and want to collect them。

In other words, the TCG player is actually the most perfect "quasi-encrypted user" in the world: It is customary to pay for scarcity, it is customary to have high volatility in secondary markets, it is customary to identify and collect. For them, the transition from a $100 collection card to a $100 Birb card is hardly a cognitive threshold. This “consumption-driven rather than speculative” buyout is the strongest base that sustains the harvest when millions of cardholders begin to enter the ecology through the $BIRB。

Man, six hours. 277 boxes

NOT THE PENGUINS, NOT THE BAYC, BUT THE BUBBLE MATT

One of the objectives repeatedly mentioned in the White Paper is to create an encrypted, home-grown company that does not rely on transactional fees, liquidations or token sales, but rather builds on sales of consumer goods。

And that's why OCG started on bubble-butter Matt. The publicly traded stocks of Bubbut Matt are an effective tool for measuring the value of Labubu’s income, as is the specific role of the tokens vis-à-vis Moonbirds; Labubu creates enormous cultural values – free marketing, social identity, the dynamism of secondary markets – much of which cannot be captured through stock prices. And the BIRB is designed to fill this gap。

Billiones Target: Billion Bird Project

The word "Birb" itself is interesting. Short, clear and web-based. It's familiar enough to feel that the word is supposed to exist; it's stupid enough to spread quickly; and it's specific enough to be "owned"。

The central objective of the White Paper is straightforward: to create a first annual revenue of $1 billion and not to rely on transaction fees, leverage, or encrypted consumer goods companies issued in currency。

But this goal is not unattainable: Bubble Matt generated about $900,000 in revenue in the second year of operation, and about $20 million in the two years prior to listing. In its second year of operation, OCG generated approximately $8 million in revenue through entity collections. In the last 12 months, the total sales of the Vibes card games exceeded 8.6 million cards, generating over $6 million in first-class sales. During the same period of time, Moonbirds actually grew faster than Bubble Matt, although SKU was less visible, less visible and less mature in retail networks。

“The central proposition of the Birbilions theory is that when the two are integrated into a single flyer — to focus on the product, to translate the product into income, to flow back into distribution — you will be able to build the first encrypted consumer consumer enterprise to achieve an annualized income of $1 billion, which is the way consumer companies have always won: to win the shelf, win the buy-back act and make culture diffuse.”

Economic design of tokens: long-termist thinking and community incentive packages

Just this week, Moonbirds officially released the dollar BIRB token economic model. This design is interesting and shows the depth of the team ' s consideration of long-term value creation。

65% allocated to communities: beyond expected commitments

Moonbirds chose a rather radical community distribution ratio: 65 per cent of total supply。

Here's a key design idea: Moonbirds split the 65% share of the community into five different incentive modules, each of which corresponds to different aspects of ecological development:

Holder incentives (27%)This is a central incentive for Moonbirds, Mythics and Oddities NFT holders to build stronger community cohesion
Eco-Partner Extension (Ecosystem Partner Exchange, 12%)Performance-based distribution mechanisms for obtaining high-value partners, promoting user growth and implementing regional brand activation
Value chain incentives, 10%:: Incentives for community members contributing to the physical infrastructure of the project and incentives for excellence in operation
Liquidity (Liquidity, 8%)ENSURING HEALTHY MARKET DEPTH AND EASY TRADING EXPERIENCE FOR CENTRALIZATION EXCHANGE (CEX) LISTING, DEPOSIT ACTIVITIES AND MARKET SERVICES
Innovation reserve (Innovation, 8%)_: strategic reserves set aside for the future development of ecosystems

It can be found that Moonbirds understood the concept of "community" not only as "holder" but as an entire ecosystem of partners, contributors, mobile providers, etc。

Nesting 2.0

At the same time, Moonbirds launched the Nesting 2.0 protocol, a design with long-termist thinking:

NFT holders can deposit their own Moonbirds, Mythics or Oddities in a Nesting protocol
YOU'LL GET A SBT ON DEPOSIT
For the next 24 months, 28 days a month, NNT will receive 1/24 of its total allocation
if it's only a part of the time, get a proportional reward
The first seven days of NFT are considered to have been a month old, giving the early participants a buffer period

THIS DESIGN AVOIDS THE ENORMOUS PUSH OF TGE AND GIVES THE HOLDER A REASON FOR LONG-TERM PARTICIPATION. IF YOU REALLY WANT TO MAXIMIZE YOUR TOKEN GAINS, YOU NEED TO KEEP PLEDGING YOUR NFT FOR TWO YEARS。

Rather, it may be a more responsible attitude. After all, if you really believe that the project is going to be 10 years or more, a real consumer brand, then it's important that the token and the ecology are still out of place in a year, two years and five years, and that they can continue to create value。

Community response: Should we be a long-termist

Following the publication of the currency economy model, the community response was marked by a marked polarization。

Some of the holders expressed dissatisfaction. One user, Gomie, has spoken out: It's not 2021 anymore. The pledge is outdated and cumbersome. Packing the pledge into Nesting 2.0 to name it is a trick. OG Moonbirds holders have been waiting four years for airdrops, and the Moonbird team said, 'I see your four NFTs, give you two more'. “..

But there are voices that defend Moonbirds’ choice. The famous KOL Garga.eth (Greg Solano) posts tweets about the design:

"OCG wasn't the Moonbird team four years ago. They didn't get any casting money or royalties from four years ago. "

He further stated: "You either want to be part of the Moonbirds community for a long time and remain part of the game or not. Your NFT is worth a lot more than Spencer took over, and you'll get some airdrops on the first day anyway. "

Spencer and Orange Cap Games bought Moonbirds in June this year, and only seven months later introduced the token. " Many NFT projects and agreements committed ecological tokens more than five years ago and still do not have TGE (although many have points). Some of the agreements completely abandoned the air-drop commitments and went straight to the ICO. "

In his view, many of the first-line NFT projects, such as Azuki and Doodles, introduced tokens last year, but for the time being the holders do not seem to agree with ecological tokens, and most of them only care about NFT itself。

"Birb dropped part of the token on the first day to NFT holders and then made them receive it monthly for the next 24 months. It's a bold and risky strategy for NFT holders to do vest, because many NFT holders prefer to view airdrops as "sets" and sell them and move on. There must be some people who do that. So I don't blame Spencer for trying to create a situation where NFT holders are tied to tokens for a long time. "

Conclusion: a big bet on the new model

THE TGE OF $BIRB IS NOT THE END, BUT THE STARTING POINT OF A LARGER EXPERIMENT。

The core issue of this experiment is simple:In 2025, what should a encryption program live on

With a little heat and speculation? Or does it depend on real products and sustained revenue? Or build on long-term brand values

Moonbirds' answer is clear: "Billion Birds" both, but in different ways。

The team is betting that consumer logic can take root in the encrypted world and that real value can be created by physical products。

The community wager is that the team can deliver on its promise, that the brand can grow on a sustainable basis, and that the two years of waiting can be replaced by greater returns。

THE MARKET'S BET IS, "IT'S NOT MUCH LIKE ISSUING A COIN," CAN YOU REALLY OPEN A NEW PATH TO NFT PROJECT TRANSFORMATION。

A YEAR LATER, WHEN WE LOOK BACK AT THE TGE OF THE FRIB, WHAT DO WE SEE? IS IT A FAILED CASE OF EVAPORATION OF MARKET VALUE, DISSOLUTION OF THE COMMUNITY, LOSS OF CURRENCY? OR IS IT A SUCCESSFUL TRANSITION FROM GROWTH IN REVENUE, EXPANSION OF USERS AND STEADY RISE IN THE VALUE OF TOKENS

Whatever the outcome, in an industry full of fast money and speculation, there is also a willingness to be serious about products, to be patient about branding, and to believe in long-termism, which is in itself an idealistic story。

The $1 billion target sounds crazy, but how can anyone really do it if no one dares to dream about it