It’s 3:30 a.m. on a cool April morning, and hundreds of people are already lined up outside a Costco in British Columbia, some sitting in folding chairs, hours before the store opens.
The buyers aren't here for a bulk deal on toilet paper or groceries. They’re waiting to be the first to get their hands on boxes of Pokémon cards, specifically the "Prismatic Evolutions" cards, selling around C$100 each. On secondary marketplaces such as Facebook Marketplace, the cards often get listed for several times their retail price.
And just recently, popular influencer Logan Paul sold a rare Pokémon card, a Pikachu Illustrator, for $16.5 million dollars, reportedly earning him more than $8 million in profit. The buyer? AJ Scaramucci, founder of venture capital firm Solari Capital and son of financier Anthony Scaramucci.
